Posted Date : May 17,2021
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-20517
Government Authority located in Ontario; Canada based organization looking for expert vendor for communications and marketing management services.
[A] Budget: Looking for proposal
[B] Scope of Service:
Vendor needs to provide communications and marketing management services to enhance and increase the activity of Canada’s arctic social media channels, as well as to produce digital graphic design and content for dissemination and use at meetings and events.
- The team has limited baseline reporting, but seeks to enhance communications and outreach channels to show results in the years ahead.
- The objective is to inform and educate target audiences in Canada and abroad about Canada’s international polar interests and priorities includes those outlined in the international chapter of the arctic and northern policy framework, the work of the arctic council, and other aspects of Canada’s international polar engagement.
- Develop and submit proposed audience-appropriate digital social media content for Twitter, Facebook and Instagram.
- Text-based content must be ready to drag-and-drop to Hoot suite for publishing.
- Video-based content must be in MOV or MPEG4format, or any other Web video format that is commonly used at the time of delivery.
- Videos must also be edited to the optimal length for each platform: Twitter 2 minutes and 20 seconds, Facebook 60-90 seconds, Instagram 60 seconds.
- Develop and submit graphic digital files for hand-out materials, brochures, roll-ups and signs.
- The target audiences include: decision-makers in Canada, in arctic states, and in non-arctic states with an interest in the circumpolar regions; northern and indigenous Canadians, including youth; and interested international stakeholders, including media, academics, civil society and the private sector.
- The strategy will include components for Twitter, Facebook and Instagram, leveraging existing followers and targeting new audiences.
- The strategy must identify channel-specific target audiences, followers, potential partners, potential activities and content ideas that support the communication objectives as set out above.
- Increasing the number of followers on Twitter, Facebook and Instagram.
- The social media strategy must be delivered in English and in French.
- Language and messaging to be aligned with the communication objectives as set out above and to address target audiences, followers, partners, and activities as outlined in the social media strategy.
- Develop and design graphic digital files for hand-out materials, brochures, roll-ups and signs.
- Uses language that is suitable for target audiences and aligns the messaging, themes, and visual esthetic of the digital social media content.
[C] Eligibility:
- Onshore (Canada Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: June 01,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-20517
Government Authority located in Ontario; Canada based organization looking for expert vendor for communications and marketing management services.
[A] Budget: Looking for proposal
[B] Scope of Service:
Vendor needs to provide communications and marketing management services to enhance and increase the activity of Canada’s arctic social media channels, as well as to produce digital graphic design and content for dissemination and use at meetings and events.
- The team has limited baseline reporting, but seeks to enhance communications and outreach channels to show results in the years ahead.
- The objective is to inform and educate target audiences in Canada and abroad about Canada’s international polar interests and priorities includes those outlined in the international chapter of the arctic and northern policy framework, the work of the arctic council, and other aspects of Canada’s international polar engagement.
- Develop and submit proposed audience-appropriate digital social media content for Twitter, Facebook and Instagram.
- Text-based content must be ready to drag-and-drop to Hoot suite for publishing.
- Video-based content must be in MOV or MPEG4format, or any other Web video format that is commonly used at the time of delivery.
- Videos must also be edited to the optimal length for each platform: Twitter 2 minutes and 20 seconds, Facebook 60-90 seconds, Instagram 60 seconds.
- Develop and submit graphic digital files for hand-out materials, brochures, roll-ups and signs.
- The target audiences include: decision-makers in Canada, in arctic states, and in non-arctic states with an interest in the circumpolar regions; northern and indigenous Canadians, including youth; and interested international stakeholders, including media, academics, civil society and the private sector.
- The strategy will include components for Twitter, Facebook and Instagram, leveraging existing followers and targeting new audiences.
- The strategy must identify channel-specific target audiences, followers, potential partners, potential activities and content ideas that support the communication objectives as set out above.
- Increasing the number of followers on Twitter, Facebook and Instagram.
- The social media strategy must be delivered in English and in French.
- Language and messaging to be aligned with the communication objectives as set out above and to address target audiences, followers, partners, and activities as outlined in the social media strategy.
- Develop and design graphic digital files for hand-out materials, brochures, roll-ups and signs.
- Uses language that is suitable for target audiences and aligns the messaging, themes, and visual esthetic of the digital social media content.
[C] Eligibility:
- Onshore (Canada Organization Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: June 01,2021
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$