Posted Date : January 11,2022
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : WD-10387
Government Authority located in Ontario; Canada based organization looking for expert vendor for digital agency of record services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide digital agency of record services
- A delivery team and expertise to revamp website to deliver a simple, intuitive, and personalized web experience centered around our audiences along with catering to day-to-day operational needs
- The Marketing Delivery Team would be accountable for managing site content and enabling end-to-end analytics of user behavior for marketing initiatives
- Creates and maintains content on website throughout the content life cycle via centralized and distributed content publishing models
- Collaborates with the business to enable marketing campaigns with detailed analytics
- Develops and enhances digital analytics capability by experimenting with emerging trends and by adapting to changes in digital analytics
- Creates a comprehensive view of customer and user activity and behavior by integrating metrics across platforms
- Optimizes technical SEO and SEO metrics
- Supports enhancement and reporting feature updates to Adobe Analytics
- Collaborates with other teams to support end- to-end testing
- Manages ongoing maintenance activities, in a rapid and agile manner to ensure digital presence remains current with changing digital trends and customer expectations
- Ensures that the platform is healthy, secure, minimize technical debt, and manage risks related to the platform
- Transformation and grow initiatives aimed at improving or bringing new capabilities to website including work on integrations between the platform and other systems as well as possible work on systems or applications connected to website.
- Enabling website business strategy aimed at creating an audience-based user experience on website that is personalized to our audience segments.
- Creating a unified experience across our digital platforms with a streamlined user experience.
- Enabling or integrating Marketing Technology stack with AEM
- To enable day-to-day operations by providing:
- AEM development & solution documentation
- Platform monitoring, and maintenance
- Bug fixing and support
- Integrations with ecosystem and third-party applications
- Product integration
- Analytics integration
- Marketing data integration across Marketing technology platforms
- Optimizing and evolving website to maximize impact and customer experience
- Publishing and content maintenance
- Campaign Operations
- Lead generation and conversion
- Website UI/UX design and testing
- Technical SEO
- Accessible usability and compliance
- Pixel tagging (include pixel implementation and bug fixes), Vanity URL’s, managing redirects
- Advancing marketing analytics maturity
- Identity and access management
- Digital payments (through third party payment process)
- To transform website from being a product-oriented website to a customer- centric one based on customer feedback & quality data.
- To support in building a single sign on and single branded experience across multiple platforms.
- To provide an integrated and personalized digital experience to customers.
- To provide with an end-to-end view of the digital customer experience via data and analytics.
- To have a platform that is flexible and scalable and that enables multiple content & delivery teams to contribute to the platform simultaneously.
- To have a platform that allows integration with other systems and applications.
(2) An optional Proponent Information Session will be held on January 17, 2022
(3) All the questions must be submitted no later than January 25, 2022.
[C] Eligibility:
Onshore (Canada organization Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office premises.
Budget :
Deadline to Submit Proposals: February 08,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : WD-10387
Government Authority located in Ontario; Canada based organization looking for expert vendor for digital agency of record services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide digital agency of record services
- A delivery team and expertise to revamp website to deliver a simple, intuitive, and personalized web experience centered around our audiences along with catering to day-to-day operational needs
- The Marketing Delivery Team would be accountable for managing site content and enabling end-to-end analytics of user behavior for marketing initiatives
- Creates and maintains content on website throughout the content life cycle via centralized and distributed content publishing models
- Collaborates with the business to enable marketing campaigns with detailed analytics
- Develops and enhances digital analytics capability by experimenting with emerging trends and by adapting to changes in digital analytics
- Creates a comprehensive view of customer and user activity and behavior by integrating metrics across platforms
- Optimizes technical SEO and SEO metrics
- Supports enhancement and reporting feature updates to Adobe Analytics
- Collaborates with other teams to support end- to-end testing
- Manages ongoing maintenance activities, in a rapid and agile manner to ensure digital presence remains current with changing digital trends and customer expectations
- Ensures that the platform is healthy, secure, minimize technical debt, and manage risks related to the platform
- Transformation and grow initiatives aimed at improving or bringing new capabilities to website including work on integrations between the platform and other systems as well as possible work on systems or applications connected to website.
- Enabling website business strategy aimed at creating an audience-based user experience on website that is personalized to our audience segments.
- Creating a unified experience across our digital platforms with a streamlined user experience.
- Enabling or integrating Marketing Technology stack with AEM
- To enable day-to-day operations by providing:
- AEM development & solution documentation
- Platform monitoring, and maintenance
- Bug fixing and support
- Integrations with ecosystem and third-party applications
- Product integration
- Analytics integration
- Marketing data integration across Marketing technology platforms
- Optimizing and evolving website to maximize impact and customer experience
- Publishing and content maintenance
- Campaign Operations
- Lead generation and conversion
- Website UI/UX design and testing
- Technical SEO
- Accessible usability and compliance
- Pixel tagging (include pixel implementation and bug fixes), Vanity URL’s, managing redirects
- Advancing marketing analytics maturity
- Identity and access management
- Digital payments (through third party payment process)
- To transform website from being a product-oriented website to a customer- centric one based on customer feedback & quality data.
- To support in building a single sign on and single branded experience across multiple platforms.
- To provide an integrated and personalized digital experience to customers.
- To provide with an end-to-end view of the digital customer experience via data and analytics.
- To have a platform that is flexible and scalable and that enables multiple content & delivery teams to contribute to the platform simultaneously.
- To have a platform that allows integration with other systems and applications.
(2) An optional Proponent Information Session will be held on January 17, 2022
(3) All the questions must be submitted no later than January 25, 2022.
[C] Eligibility:
Onshore (Canada organization Only)
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office premises.
Budget :
Deadline to Submit Proposals: February 08,2022
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$