Posted Date : January 20,2020
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-15272
Government Authority located in Ontario; Canada based organization looking for expert vendor for social marketing campaign services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
Vendor needs to provide social marketing campaign services to develop and deliver a national five-year consumer focused social marketing campaign to better connect Canadians with, and instil pride in, Canada’s food system and its agriculture, food and seafood products
- The campaign will include the following components refreshing the Canadian food and agriculture sector brand (Canada brand) imagery, messaging and promotional products, working with industry and the food agency (CFIA) to make it easier for Canadians to accurately identify Canadian food products when shopping (product of Canada guidelines), working with industry and consumers to consider where assurance systems and other public trust efforts can help support the brand; and developing and implementing a marketing strategy, development and implementation of a marketing strategy will be the main focus of the requirements for this project.
- The campaign will use a digital first approach, leveraging digital platforms in addition to traditional tactics such as farm and food-related special events, retail (e.g., grocery store promotions), activities with media outlets, advertisements and partnerships with stakeholders.
- The campaign will need to consider the specific needs of underrepresented groups such as women, seniors, Indigenous Canadians and Official Language Minority groups to ensure the campaign resonates with these groups and individuals recognize themselves within the campaign
- The campaign will need to consider existing branding initiatives (including but not limited to provincial and non-profit initiatives) and acknowledging provincial focus on fresh and local food.
- The campaign should tell the story of Canada’s agri-food sector and reach audiences on an emotional level in order to instil pride and confidence in the country’s food systems.
- The campaign will need to consider refreshed Canada Brand tools (imagery, messaging and promotional products) and Product of Canada Guidelines to ensure a coordinated approach for the Buy Canadian Promotional Campaign overall.
- The strategy/plans should contain Marketing/Advertising objectives, Target audience(s), Tactics (including partnership activities), take the Canada Brand look and feel into consideration, Rationale, Budget, Timelines, Deliverables, indicated action and next steps, Partnership activities, Other details as requested by Agriculture and Agri-Food Canada.
[C] Eligibility:
- Onshore (Canada Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location
Budget :
Deadline to Submit Proposals: February 18,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-15272
Government Authority located in Ontario; Canada based organization looking for expert vendor for social marketing campaign services.
[A] Budget: Looking for Proposal
[B] Scope of Service:
Vendor needs to provide social marketing campaign services to develop and deliver a national five-year consumer focused social marketing campaign to better connect Canadians with, and instil pride in, Canada’s food system and its agriculture, food and seafood products
- The campaign will include the following components refreshing the Canadian food and agriculture sector brand (Canada brand) imagery, messaging and promotional products, working with industry and the food agency (CFIA) to make it easier for Canadians to accurately identify Canadian food products when shopping (product of Canada guidelines), working with industry and consumers to consider where assurance systems and other public trust efforts can help support the brand; and developing and implementing a marketing strategy, development and implementation of a marketing strategy will be the main focus of the requirements for this project.
- The campaign will use a digital first approach, leveraging digital platforms in addition to traditional tactics such as farm and food-related special events, retail (e.g., grocery store promotions), activities with media outlets, advertisements and partnerships with stakeholders.
- The campaign will need to consider the specific needs of underrepresented groups such as women, seniors, Indigenous Canadians and Official Language Minority groups to ensure the campaign resonates with these groups and individuals recognize themselves within the campaign
- The campaign will need to consider existing branding initiatives (including but not limited to provincial and non-profit initiatives) and acknowledging provincial focus on fresh and local food.
- The campaign should tell the story of Canada’s agri-food sector and reach audiences on an emotional level in order to instil pride and confidence in the country’s food systems.
- The campaign will need to consider refreshed Canada Brand tools (imagery, messaging and promotional products) and Product of Canada Guidelines to ensure a coordinated approach for the Buy Canadian Promotional Campaign overall.
- The strategy/plans should contain Marketing/Advertising objectives, Target audience(s), Tactics (including partnership activities), take the Canada Brand look and feel into consideration, Rationale, Budget, Timelines, Deliverables, indicated action and next steps, Partnership activities, Other details as requested by Agriculture and Agri-Food Canada.
[C] Eligibility:
- Onshore (Canada Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location
Budget :
Deadline to Submit Proposals: February 18,2020
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$