Posted Date : July 17,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-13127
Government Authority located in Ontario; Canada based organization looking for expert vendor for media planning and buying agency of record services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide media planning and buying agency of record services include multi-media public education campaigns that support ministry policy and program initiatives, always-on retail advertising by revenue-generating government agencies (e.g. LCBO, OLG) and US and International campaigns to attract foreign investment to the province or support Ontario tourism.
1. Structure and Staffing
• 30-40 active and diverse clients - approximately 6-8 large always-on with the remaining requiring seasonal, short-term or one-off campaigns. Individual client needs vary from long term strategic plans to time-sensitive reactive campaigns and everything in between. There can be synergies between Ministry campaigns however government agencies operate completely independently and have no interaction with ministries or each other.
• Unpredictable workload - need to scale up and scale down. Communication needs change from year-to-year and most activity is suspended during pre-election periods. Priorities can change post-election, particularly when there is a change in government.
• Total transparency required across all data collection and financial transactions.
• Customized billing and financial reporting and management by individual client (each ministry and agency are responsible for paying their own bills) as well ongoing centralized reporting on all government spending.
• Message management and oversight. - While each client operates independently, we need to minimize saturation or overlap of government messages.
2. Flexibility
• Processes and implications for new channels, formats and technologies
• Changing client needs e.g. in-housing of some work or specific channels
3. Digital
• Brand safety, fraud, viewability
• Privacy obligations in today’s environment and tailoring processes to meet client privacy requirements
• Digital contract ownership and client access to key digital vendors
• Transparency? What information do you share (e.g. journey of the dollar)?
• How do you address and manage data ownership?
• Speed to market and agility are crucial, how do you ensure?
• How is digital integrated into multi-media campaigns?
4. Campaign Performance Reporting and Analytics
• Linking media KPIs to business objectives
• Analysing and optimizing in real time
• Reporting on a timely basis
• Analysing and reporting on and offline metrics
• Sharing information with clients
• Best practices to rectify any errors that may occur in a media buy (your process for credits, makegoods and any other steps you take to rectify the loss of value). Is it included in client contracts?
5. Compensation
• Payment upon satisfactory completion of work
• Unpredictable workload (scaling up, scaling down)
• Sophistication of media plans and buys and number of plan versions and revisions etc. varies greatly by client
• Projects that may not be tied into media spend (e.g. evaluation of partnership proposals, research)
• Client transparency into agency profitability
(2) All questions must be submitted no later than July 30, 2019.
[C] Eligibility:
- Onshore (Canada Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: August 16,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-13127
Government Authority located in Ontario; Canada based organization looking for expert vendor for media planning and buying agency of record services.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide media planning and buying agency of record services include multi-media public education campaigns that support ministry policy and program initiatives, always-on retail advertising by revenue-generating government agencies (e.g. LCBO, OLG) and US and International campaigns to attract foreign investment to the province or support Ontario tourism.
1. Structure and Staffing
• 30-40 active and diverse clients - approximately 6-8 large always-on with the remaining requiring seasonal, short-term or one-off campaigns. Individual client needs vary from long term strategic plans to time-sensitive reactive campaigns and everything in between. There can be synergies between Ministry campaigns however government agencies operate completely independently and have no interaction with ministries or each other.
• Unpredictable workload - need to scale up and scale down. Communication needs change from year-to-year and most activity is suspended during pre-election periods. Priorities can change post-election, particularly when there is a change in government.
• Total transparency required across all data collection and financial transactions.
• Customized billing and financial reporting and management by individual client (each ministry and agency are responsible for paying their own bills) as well ongoing centralized reporting on all government spending.
• Message management and oversight. - While each client operates independently, we need to minimize saturation or overlap of government messages.
2. Flexibility
• Processes and implications for new channels, formats and technologies
• Changing client needs e.g. in-housing of some work or specific channels
3. Digital
• Brand safety, fraud, viewability
• Privacy obligations in today’s environment and tailoring processes to meet client privacy requirements
• Digital contract ownership and client access to key digital vendors
• Transparency? What information do you share (e.g. journey of the dollar)?
• How do you address and manage data ownership?
• Speed to market and agility are crucial, how do you ensure?
• How is digital integrated into multi-media campaigns?
4. Campaign Performance Reporting and Analytics
• Linking media KPIs to business objectives
• Analysing and optimizing in real time
• Reporting on a timely basis
• Analysing and reporting on and offline metrics
• Sharing information with clients
• Best practices to rectify any errors that may occur in a media buy (your process for credits, makegoods and any other steps you take to rectify the loss of value). Is it included in client contracts?
5. Compensation
• Payment upon satisfactory completion of work
• Unpredictable workload (scaling up, scaling down)
• Sophistication of media plans and buys and number of plan versions and revisions etc. varies greatly by client
• Projects that may not be tied into media spend (e.g. evaluation of partnership proposals, research)
• Client transparency into agency profitability
(2) All questions must be submitted no later than July 30, 2019.
[C] Eligibility:
- Onshore (Canada Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: August 16,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$